No creative can exist in a vacuum. We all need to keep in touch with the latest trends and check out the work our fellow professionals are producing. Of course it’s not about copying others, it is about understanding common points of reference and the broader culture we all participate in. It also helps to provide us with a blast of inspiration and new ideas along the way.
I am an avid reader of print. I devour books and magazines and online there are some excellent and inspirational design websites. Afterall, where can you read about an IKEA and Pizza Hut collaboration or the latest in obscure global architecture?
As well as interior design magazines I source my inspiration from fashion and lifestyle publications. I love to look at how type is laid out on a page of ID magazine or the colours and textures that are shown at London Fashion Week. Incidentally, I get wildly excited at a good runway show via YouTube, the musical selections are outstanding, as is the staging.
Living in a creative city like London, every footpath is a visual feast. It’s a never-ending parade with the people, shop windows, dogs on leads, heads and hats that inhabit this city. We are very spoiled. In these troubling times the creative industry will revive itself in response to the gloom and sad and bad news. I predict a bright and cheerful summer.